It only took two years of wearing masks to make us realize how amazing lips actually are.

So, to kick off the end of mask season (albeit...temporarily) we decided to create our own little love letter to show just how much we care about lips, from the number one leader in lip care: Burt’s Bees. With smiles, kisses, sips, whistles, and pops, this film celebrates how lips don’t just help us communicate, they connect us, too.

2021 LIA Bronze - Music & Sound

The leader in audiobooks just got podcasts. Cue Ross and “pivot!”

To help relaunch Audible as the home for all things audio entertainment, we brought together one of the biggest stars and one of the brightest minds to tell the masses that you can finally get the best of both worlds, all in one place.

Where does one of the most creative minds find his inspiration?

A sonically perfect wooden structure built by a UFOlogist in the middle of a desert. An underground club in Brixton. An overwhelming, allergy-inducing market in India. Sitting with a group of insanely talented young musicians on a classic London rainy day. Anywhere. Everywhere. You just have to open yourself up to it.

Fake work inspired by very real experiences.

To celebrate Women’s Month (or really just commiserate) we came up with The Manslator, a revolutionary app to help get all us ladies out there moved from the back of the boardroom to juuust off to the side. How? By recording your words and playing them back in a male voice...because well, it’s just easier for higher ups to hear apparently. And the best part is, it’s just 77 cents! With every hard-earned (yet undervalued) penny going to the NOW Foundation.

Ah, the irony of an ad campaign that’s all about the importance of listening.

Instead of talking about what listening can do for you, we decided to show it. Simple stories, powerful words, coming together to inspire us all to take a moment, and listen for a change.

Showing women just how... satisfying... using Aussie can be.

Shocking statistic: women trust other women over any ad. So we turned to the internet, using real reviews from real women who had already tried 3 Minute Miracle Moist. The result? A few uncomfortable discussions among our male bosses and Aussie’s most successful campaign to date. #SorryNotSorry.

Here’s the thing about passions, you never have just one.

Luckily with endless streaming now on Audible, you can get really into, whatever you’re into, whenever and wherever. Seriously, you can just listen on, and on, and on and...you get it.

What’s the first thing that comes to mind when you think: all-natural vegan plant-based protein? Yeah...we thought so.

Which is why we were asked to reimagine how an all-natural vegan plant-based protein company could show up in a world that’s overrun with ~WeLLnEsS~ clichés, vagina candles and an alarming amount of perineum sunbathing.

The best part about living in a city with zero room for anyone, is that there’s actually space for all.

Manhattan Mini Storage. One of the most iconic NYC brands around wanted a new campaign. So we set out to show how they’re just as much a part of the character of this city, as the characters in this city. Say hello to our little friends.

Who would ever put a dude in a wig to sell women’s haircare?

::raises hand slowly:: In our defense it worked. We took the internet cult classic Shit Girls Say and gave it an Aussie twist. Because let’s face it, nobody should take their hair that seriously. And if you do, you probably aren’t buying $3 shampoo anyway.

Finally, a good brand with good products and a moral compass and substance.

And... they want to break into beauty. An industry known for glossing over its inherent problems, during the throes of a history-making, in your face, across the world Women’s Movement. Our response? The Only Label That Matters — a take on makeup that stayed true to the brand’s values and our own. (And didn’t fall into the trap of most femvertising campaigns.)

The most hated word in the English language happens to be the name of the product we’re trying to sell.

So hey, why not be unapologetic about it? We remade the classic “Shweddy Balls” SNL skit, creating a cheeky, over-the-top segment that sneakily told all of the benefits of our Moist deep conditioner, without getting in the way of a good joke.

Then we sat across from the head of P&G haircare, read it aloud without cracking a smile. Sat waiting… awkwardly... until she laughed out loud and threw her own innuendo into the mix. #Goals

Ah, the project that led to Maggie shading Tony Hawk at a bar in Coney Island.

Given that we hadn’t won any actual Lions, we signed up to do the Wrath of Cannes competition. The ask? To launch the Birdhouse brand with next to zero dollars. So we came up with this, but only got second because Tony Hawk thought hashtags were too expensive.

¯\_(ツ)_/¯

We’ve gathered a few of our favorite ideas that either ultimately met the red marker of death or were indefinitely put on hold. Enjoy!

So the Army had a bit of a recruitment problem.

Turns out, high school kids spend the majority of their time on the internet. So we used technology to connect with potential recruits and show them all the different opportunities they could get if they joined. Sounds simple, but you try explaining that QR codes on a billboard next to a highway wouldn’t work to someone who only ever hears, “Sir, yes sir.”